Community engagement is equally essential. In fields where the presence of corporate communication can raise the questions of authenticity and credibility, there’s need for local dialogue, accountability and a good approach to tackle social issues build trustworthiness, the same way that internal communication is critical; oftenly staff members in a company or in organizations are supposed to be the first brand ambassadors and one thing to keep in mind is that updates consistency across shared channels preserve reputation unlike crisis communication that highly demands speed and authenticity.